A Circuit-By-Circuit Review Of The False Ad Puffery Defense

By Andrew Pruitt and Roy Abernathy (October 6, 2022, 5:17 PM EDT) -- While all federal courts recognize puffery as a defense to false advertising claims, there is no uniform definition for what actually constitutes puffery — a broad term used by marketers to describe representations that are vague, subjective or incapable of objective measurement, including exaggerations and hyperbole....

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